Joel Cable Art - Painting and Illustration



Liberty’s ‘National Treasures’ painting

October 18, 2011


This painting was commissioned by Liberty & Co. of London to promote their ‘National Treasures’ campaign, which launches this week. The image will run on Wednesday October 19th in Stylist magazine, and then again on Sunday October 23rd in the Telegraph’s ‘Stella’ magazine and The Sunday Times’ ‘Style’ magazine.




The piece is currently featuring on the Liberty homepage at and a short video promo showing the work in progress has been put together for Liberty’s youtube channel.



The painting itself will hang in the store throughout the promotion from Tuesday October 25th, so if you’re in London, please stop into Liberty to see the painting, along with all the amazing limited edition products designed by the celebrities featured in the campaign.


The painting was completed over about three and a half weeks, and a total of 250 hours of painting time. Needless to say, some nights were spent on a mattress in the studio, and a few with no sleep at all.


From the initial composition and lineup of celebrities to the final outcome, the  painting went through some major changes, but the print ad required even further alteration, so if you look closely, you will see that some of the celebs have moved around, or walked off altogether.




This week, I also removed a few of the original lineup from the painting and painted in Sir Peter Blake in preparation for delivery of the final painting to Liberty.





Joel CableComment